How social media advertising get your website to the forefront of potential customers today in 2020.
Domina8 approaches social media advertising as one of the fundamental approach in Digital Marketing. If you business is not on Facebook, Instagram, LinkedIn, Youtube, my friend you are missing out. For starters Facebook for instance provide free tools to tracking and private message capabilities.
Why would you want social media advertising?
In mid-2018, there were more than 60 popular social media networks, and that number will only increase moving forward. Before long, you’ll have half a dozen accounts, hundreds of people to respond to on each website, and a sense of dread about what’ll happen to your online reputation if you can’t manage it all.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Facebook, Twitter, LinkedIn, Instagram, WhatsApp, YouTube, Snapchat, Pinterest — they’re all powerful tools for marketing your business online, and you might be tempted to pursue them all.
Facebook, Twitter, Instagram, Youtube - so many to choose from. Which one should I do?
In short try to be in all of them. This gives more exposure and certain customers use certain Social Media for example, younger generations tend to use Instagram instead of Facebook.
Which one should I choose and where should I start?
I recommend starting with Facebook. The reasons are threefold. It is the largest social media platform on the planet, it is the number 1 social media used today and the range of tools for tracking ‘clicks and conversions’.
If you don’t have a Facebook page, don’t worry Domina8 can set that up for you. Please contact us if you need assistance. Once Facebook page is setup it will have link to your website (if you have one or please chat to us to create a website), contact information, logo and templates have been added.
If I was to choose only 2 social medial platforms it would be Facebook and Youtube. Youtube self explains itself however with our Digital Marketing packages we are able to get your video at the forefront of customers.
Youtube is the largest video streaming service on the planet and anyone can create video and upload it to any social media channel.
Domina8 approach to Social Media Advertising.
Setup Social Media Page
Domina8 has currently setup a number of Social Media pages especially Facebook.
Domina8 can also join your page as Administrator or Editor and respond to customers as per your request.
Understand Customer Needs
This could mean a 1:1 or Zoom session with customer to understand exactly what they would like e.g. 1 of our customers wanted to promote a product during the Rugby World Cup in 2019 and wanted Domina8 to add the promotion to their website as well.
Setup The Advertise
Domina8 will setup the ad on the platform chosen by customer. Domina8 will create photos, videos to add to social media and upload them.
The customer will need to pay us at Domina8 the full amount so that we can pay external providers for services.
Monitoring And Reporting
Domina8 will provide report at the end of each month on clicks from the advertisements and or conversions. We will also provide recommendations and how to improve the next advertisement.